Development of an identity and the redesign of the Blog about fashion, make up, beauty products, fashion consultancy, tendencies, etiquette, travel, celebrities and so on.

It is Blog on the BlogSpot platform and used one of its standard templates, which was no longer in accordance with the Blog image or purposes.


Our aim was to make it standout from the crowd by creating an unique visual style, more appealing and functional for the Chic sem Esforço (effortless chic) from Ivana Machado. The custom lettering and monogram were designed from sketch by Ricardo Esteves (Outras Fontes)  together with América Cantarino.


Identity and Blog redesign


Fashion blogger Ivana Machado

What We Did

Lettering, Blog redesign and costumed Blogspot template. Social Media, Business cards.