Overview

The Congress Art & Psychoanalysis had as one of its main topics a psychoanalytic theory of Jacques Lacan, called the object-cause of desire (objet petit a). This object-cause of desire is described as an anamorphosis: something that which, when viewed frontally, is nothing at all, just a void or a meaningless stain – it acquires the contours of something only when viewed from a certain standpoint, then it makes sense.

 

My idea to create an anamorphosis for the identity of this congress came from one of the examples used by Lacan to explain his own theory:  The Ambassadors, from Holbein. It is certainly the most famous anamorphosis in the history of painting, in its lower part there is a stain, that only when looked from the proper standpoint, reveals itself as the death skull.

The Invitation for the congress had as a cover an illustration with circular shapes — viewed from a direct perspective. By opening the invitation card and following the “clue” to fold the mirrored paper into a cylinder and place it correctly, the cover reveals an anamorphically hidden 3D image of cubes. Its intent was to bring up the unexpected  side of art and mind the visible and the invisible, consciousness and unconscious . The contrasting shapes also meant o illustrate the multiple meanings supported within the same material.

Project

Identity and advertising material for event

Client

Lacanian School of Psychoanalysis Vitória, Brazil.

Ruth Ferreira Bastos — psychoanalyst member of the Lacanian School of Psychoanalysis Vitória.

What I Did

Reading of Lacan and Freud. Creation of a cylindrical mirror anamorphosis to illustrate material. Invitation card, images for social media, web banners, flyer, email marketing, image for power point presentation at the opening of the congress. A big version (3㎡) of the Anamorphosis as an installation (printed carpet and a cylindrical mirror).

Printed carpet and big cylindrical mirror (at the Congress)